Ecolog Innovation invests in the future of the rack and reinforces its presence as a major player in the second-hand rack and thus its exclusive positioning in the circular eco-logistics economy.
On Friday 19 October, after 11 months of negotiations, Ecolog Innovation officially integrated a new shareholder. Nord Capital has joined the new shareholders’ agreement of SAS Ecolog Innovation, with a participation of €600k.
Since 2010, Nord Capital has been a major player in the equity financing of companies in the Hauts-de-France region. A management company approved by the AMF, it is held by Turenne Capital Partenaires and Crédit Agricole Nord de France. Nord Capital Partenaires provides equity capital to some sixty regional companies in the industrial, distribution and logistics sectors in their growth and transmission operations. It contributes to the financing of the growth of Ecolog Innovation, and more specifically in the context of the development of the abracadaracks.fr site, the community platform for second-hand racks.
SAS Ecolog Innovation thus plans to increase its share capital by €250k in order to consider strengthening its leadership in the market for rack protection from recycled tyres and at the same time to establish itself as a leader in used racks, with its website abracadaracks.fr, the first version of which has just been put online.
It is indeed particularly on this last development axis that Ecolog innovation intends to fully invest itself in order to respond to the numerous requests from its partners and customers concerning their needs for second-hand racks. This area can now be approached much more calmly because it requires financial strength and therefore credibility on the market, which an investor like Nord Capital can acquire much more quickly. However, everyone knows that decision-making speed is an essential ingredient to benefit from the opportunities and offers circulating on the second-hand rack market.
This is all the more true since it is constantly necessary to make new stocks of second-hand racks available to Internet users. This is the challenge that SAS Ecolog Innovation can now tackle a few steps ahead of schedule.
As a reminder, the advantages of abracadaracks.fr lie in the immediate availability of used racks of all brands (mecalux, Feralco, Stow, Polypal, Duwic, Jungheinrich, Palrack…) and a substantial saving estimated on average at -30% compared to the purchase price of the new rack. Ladders, rails, connectors, history, load plate, everything is made available to Internet users via abracadaracks.fr, and even additional transport services, mass storage, auditing or even dismantling and assembling used racks.
The arrival of this new partner will certainly give a new lease of life to the already promising growth of the abracadaracks.fr website and more generally of the company Ecolog Innovation.
The arrival of this new partner will certainly give a new lease of life to the already promising growth of the abracadaracks.fr website and more generally of the company Ecolog Innovation.